Research in Action
UC Davis is a powerhouse, public research university and faculty at the Graduate School of Management play an integral role in advancing this important research that affects us all.
Video Gallery: Research in Action
Latest Research in Action
UC Davis MBA Sustainable Energy Industry Immersion - Executive Guest Speaker Video
Live case studies presented by Katie Sloan, Southern California Edison
The Sustainable Energy Industry Immersion explores the latest trends and challenges shaping an industry at the forefront of global development, environmental conservation, national security and financial markets.
Comstock's Startup of the Month: Soar Optics
Alumnus Steve Barnett: "Technology can be modified to detect microplastics in wastewater, soil and food."
Soar Optics CEO Steve Barnett MBA 10 featured in Comstock's for the start-up's pioneering and patented microplastic detection tech. Positive reviews drive plans for advancement and prototype funding.
Does It Really Matter Who Delivers Your Online Orders?
UC Davis study shows e-tailers with their own fleets boost trust and sales
Online retailers like Amazon and JD.com in China have invested billions on their own fleets of vehicles, planes and even drones to ensure smooth deliveries. Is it worth it? Marketing Professor Prasad Naik took a deep dive into the data to find out.
Decoding Illicit Networks: Fintech Apps are New Frontier for Illegal Drug Trafficking
Drug dealers go digital, deeply embedded in Venmo
Assistant Professor Pantelis Loupos blogs about his research using sophisticated machine learning to uncover how illegal drug dealers have co-opted Venmo—and the need for more regulatory measures and innovations in crime prevention.
Navigating the Sticky Terrain of Creative Shifts
The challenges of market repositioning for authors, artists and career switchers
In a world that seeks innovation and celebrates reinvention, our research findings invite us to reflect on the perceptual biases that may hold these endeavors back, says Professor Greta Hsu.
From Authors to Career Switchers: Professor Greta Hsu on Market Category Constraints
Poets&Quants: UC Davis Thought Leadership Video Series
In the latest UC Davis Thought Leadership Series, John Byrne interviews Professor Greta Hsu, whose pioneering research on “categorical stickiness” explains how moviemakers, tobacco companies and book authors position themselves in the market.