Josue Martinez

Ph.D., Environmental and natural resource economics, University of Rhode Island
Master of Science (M.S.), Marine biology and fisheries, University of Miami
Bachelor of Science (B.S.), Biology, Universidad De Granada

Research Expertise: Marketing Analytics

Since July 2023, Josue Martinez has served as the director at the University of California, Davis Graduate School of Management Master of Science in Business Analytics program. Prior to that, he lectured at Columbia University’s School of Professional Studies in the Applied Analytics program from 2020 to 2023, and at the University of California, Berkeley School of Information between 2022 and 2023.

In addition to his academic experience, his professional career spans more than 20 years in business analytics, particularly in marketing. Most recently, he served as senior vice president at Wells Fargo, where he led the marketing measurement team from 2016 to 2023.

He holds a doctorate in environmental and natural resource economics from the University of Rhode Island, a master’s degree in marine biology and fisheries from the University of Miami, and a bachelor’s degree in biology from Universidad de Granada in Spain. He has published seven peer-reviewed papers in various disciplines and co-authored several chapters in a book.

He is eager to leverage his academic and industry experience to contribute to the competitiveness and growth of UC Davis. He would welcome the opportunity to discuss his qualifications further and address any questions regarding professional opportunities.