Lisa Nguyen

Director of Marketing and Communications

Lisa Nguyen

M.S. Integrated Marketing Communications, West Virginia University
B.A., Interdisciplinary Studies, University of Pittsburgh

Lisa Nguyen is the Director of Marketing and Communications at the UC Davis Graduate School of Management, where she leads the School’s integrated marketing strategies to drive enrollment, elevate the brand, and expand its influence.

With deep experience in digital strategy, content development, web experience, and cross-channel campaigns, Lisa oversees a team responsible for the School’s web presence, social media, and marketing automation tools. She collaborates closely with admissions, academic programs, and campus partners to deliver data-driven campaigns that engage prospective students, support enrollment goals, and align with institutional branding.

Lisa is passionate about storytelling that builds connection and strategy that drives results. She thrives at the intersection of creativity, technology, and data—leading efforts to improve user experience, adopt emerging tools, and streamline workflows.

Outside of work, Lisa enjoys camping, watching hockey, and staying on top of digital marketing trends.

Awards

  • Staff Award: Inspiring Other to Achieve, 2025 UC Davis Graduate School of Management
  • Staff Appreciation and Recognition (STAR) Award, 2020 UC Davis
  • Davis 
  • Gold Award of Excellence - Publications: External Audience - Digital, 2020 Council of Advancement and Support of Education (CASE)
  • Silver Award of Excellence - Publications: External Audience - Digital, 2019 Council of Advancement and Support of Education (CASE)
  • Staff Appreciation and Recognition (STAR) Award, 2019 UC
  • Gold Award of Excellence - Digital Communications: Social Media, 2018 Council of Advancement and Support of Education (CASE)
  • Gold Award of Excellence - Publications: External Audience - Digital, 2018 Council of Advancement and Support of Education (CASE)
  • Chancellor's Staff Excellence Award, 2018 UC Davis
  • Crystal Merit Award, 2013 Sacramento International Association of Business Communication

Publications/Media

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