The Latest
"We Are GSM" Video - Meet Associate Professor Ashwin Aravindakshan Nair
How can brands maximize engagement across Facebook, IG, LinkedIn, Twitter, etc.? Aravindakshan has crunched the data in his marketing research on optimizing ad budgets and creative resources. Watch the video.
"We Are GSM" Video - Meet Associate Professor Elizabeth Pontikes
Associate Professor Pontikes' experiences at Silicon Valley software startups paved her academic pathway from Yale, Stanford, Chicago Booth, Kellogg and to UC Davis, where she researches market categorization, innovation and technological change. Watch the video.