Manufacturer of world-class LiDAR (Light Detection and Ranging) sensing devices for a variety of vertical markets sought a team to identify how autonomic vehicles could transform the relationship between domestic overland transportation and the logistics ecosystem, and to demonstrate cost-and lifesaving ideas based on the capabilities of LiDAR usage.
The MBA team was asked how this Business Process Intelligence unit should position itself through a competitor positioning analysis and an examination of market sizes (TAM, SAM, SOM); the team identified market trends, industry-specific user needs and pain points, and created an evaluation framework for selected industries to assess market maturity.
MedSim is a web-based patient simulator developed by UC Davis cardiovascular and thoracic anesthesiologist allowing trainees and practitioners to gain experience in a replicable, low-risk setting. The goal of the project was to provide recommendations on how best to commercialize the product, develop market analysis and marketing strategy, pilot with user base to test viability of marketing strategies.
This boutique startup contracts with farmers to grow heritage wheat locally, fairly, and sustainably to make flour, breads, and pasta. The company received a thorough analysis of variables that inform pricing strategy, customer segmentation analysis and recommendations on product pricing, consumer education and brand strategy.
Being involved with the LGBTQ+ community fuels my passion and engagement
Full-Time MBA student Ash Bagla shares what it’s like to balance hard work, community engagement and find positive fulfillment at business school.
How my practicum project set me up for success
“Our work as students results in big changes for our partners and the opportunity to expand our technical knowledge and gain real-world experience.”
Our group experience will pay dividends in your future job interviews
Working well with your practicum team comes down to seven tangible steps, says MSBA student Keshore Suryanarayanan.
Bringing inclusion practices into the real world
Building on UC Davis’s No. 1 ranking by QS for inclusiveness, diversity and internationalization, the Graduate School of Management has a commitment to seven core “Actions for Diversity.”
Execs from Google, Blackrock, Univision and Zappos.com offer brand insights
MSBA student Julia Wallace tuned in to learn from leaders from four well-known and influential brands during the UC Davis-ANA Data-Driven Digital Marketing conference.
A new workforce study from the Sacramento Metro Chamber and a team of UC Davis MBA students revealed about a quarter of the more than 400 Sacramento-area workers surveyed may leave the region within three years.
Pilot program designed to increase access to higher education
New deferred tuition pilot program aims to reduce the financial barriers to pursuing an MBA by helping students avoid interest payments.
Finding female mentorship with the PUENTES board
Bay Area Part-Time MBA student Meagan Travlos served on a non-profit board through the student-led Women in Leadership Board Fellows Program.
Will cryptocurrencies enable eco-friendly economic empowerment?
MBA student Christine Dillman shares the challenge posed by Square: Create a financial model for Bitcoin mining that takes into account important environmental goals.
“Aggie Innovators” are changing the world
“This truly was the apex of my education—blending my scientific expertise with my business acumen and my entrepreneurial spirit,” says MBA alumna Teri Slack.
