Invasive Species Corporation
An MBA student team collaborated with Invasive Species Corp. (ISC) to evaluate the market potential for Zequanox®, a product designed to combat zebra and quagga mussel infestations in lakes and industrial water systems. These mussels cause millions of dollars in economic damage annually. Zequanox® offers an effective, yet more environmentally friendly, solution for reducing the presence of zebra and quagga mussels when compared to existing alternatives.
The student team assessed the target market size to inform ISC’s go-to-market strategy, then developed various vertical positioning